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mobile.de
project type
Case Study Price Transparency
role
UX Architect, UX Researcher
link
Employer
When buying a used car, buyers not only have to decide on a brand and a model, the equipment, the engine power and above all the price or the available budget also play a big role for many.
How does a customer recognize, among the multitude of offers, whether it is a good price/performance ratio?
In particular, the professional dealers who pay a lot of money to sell their cars on mobile.de should not be disadvantaged when evaluating their prices.
We started a design sprint.
Team: a UI designer, the data team, a facilitator and me.
Around half a year later, a badge model was implemented that already shows in the list of results whether there is a good price/performance ratio.
